Fractional Chief Marketing Officer,
Ghostwriter
Does your brand’s messaging invoke emotion?
Top-tier marketing is crafted to speak directly to an individual, not an “audience.”
Every message should bolster your brand’s voice. That’s why your writers should also be some of your closest thought-partners.
If you want to dig into the true purpose, the heart of your company’s mission, and work together to sculpt meaningful copy that sells, have a look around.
“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”
-Gary Bencivenga
What is a Fractional CMO?
As a Fractional CMO, I combine strategic marketing leadership with hands-on, conversion-driven copywriting.
It’s a unique blend of big-picture thinking and message-level execution. I help businesses clarify their voice, align their brand, and build marketing strategies that actually move the needle—without the overhead of a full-time executive.
You’re not just getting someone to advise from a distance—you’re getting a partner who’s equally invested in shaping the strategy and crafting the words that bring it to life.
Services
Product Launch Campaigns
Brand Voice
Brand Strategy
Marketing Emails & Text Blasts
Social Media that beats the algorithms
Full-form Sales Pages
Webpage Copy
Newsletters, Press Releases
Whether you’re still in start-up, or a long-standing landmark, we will work together stimulate profit.
About Me:
I grew up in the Texas Hill Country, a bit off the grid—surrounded by open space, quiet thinking time, and a deep curiosity for language. Early on, I learned that words carry weight. They inform, inspire, challenge, and persuade—and once you see the power of well-crafted messaging, you can’t unsee it.
What drew me in weren’t just books, but bold ideas. The commanding presence of great speakers, the pull of stories that captivate, even the mechanics of propaganda—these things fascinated me. From Martin Luther’s 95 Theses to Dr. Martin Luther King Jr.’s civil rights advocacy, I’ve always believed that truth-driven, well-structured language can shape the world.
Today, I use that same mindset to help businesses grow. Yes, I write copy designed to sell—but not just for the sake of selling. I help brands get clear on what they stand for, why they exist, and how to communicate that in a way that actually resonates.
I love working closely with business owners to clarify their message, refine their voice, and build marketing that people connect with on a deeper level. Because in 2025, people don’t just buy products—they invest in a purpose.
When you pair a clear mission with psychology-backed strategy and clean, human language, you get something special: irrational customer loyalty. Think Toyota. Think Crocs.
That’s what I bring to every project—deep research, sharp strategy, and a genuine love for writing. If you’re ready to build a message people believe in, let’s talk.
