Cold-Outreach Wins
In the realm of freelancers' portfolios, cold-outreach prowess is often overlooked. These are a few of the times I approached my favorite brands and argued my way on to their payroll.
They're not templates; they're carefully crafted messages that catch the eye of CEOs from companies like FreeWater, Madge's Food, and Recall Rabbit.
These writing samples are why I love my career.
FreeWater is a brand that went viral several times for handing out free water bottles on hot days.
In these videos, when asked what the catch was, the representative of the business explains that the every bottle of FreeWater is paid for by the advertisements on their packaging.
Read my successful cold-outreach Email to their CEO Josh Cliffords:
Madge’s Food has recently blown up, and hit retail stores across the country (which has been awesome to see). In 2022, this cold-outreach email snagged the attention of co-founder and CEO Mike Miller:
On Your Six Design is a locally-run custom holster company in South Texas. Sharing this true story ended up in a long-time business partnership that, to this day, I still enjoy.
Sweet Sensi is a local CBD shop in Austin that’s doing things right.
Recall Rabbit was created by one of the original founders of CarFax. I ended up working with Stephen on another startup of his. One of my favorite projects so far…
D-Bat is a batting cage facility near my home that I had a blast at, and reached out to the owner to see if I could help with engagement.
