How Well do Your Writers Know You?
By now, you should know the importance of every message you put out to your audience — The importance of working with writers who have the right idea about your mission.
As your direct line to consumers, if the writers on your payroll aren’t getting down to the nitty gritty, the reason you founded your business, then they are selling you short.
Every sentence should reflect a consistent tone. Every syllable should be able to be traced back to your core values.
And if you, as the leader of your business, aren’t intimately in touch with your writers in that manner, then we just spotted one massive opportunity for growth.
You have to feel human in 2024. Long past are the days of mindless consuming — In this economy, you need to make your prospective customers understand that the value you give them is greater than the price they pay you. They need to know that you’re not a corporate overlord dead-set on making a dollar instead of helping the people.
Because you aren’t, right?
Maybe you’re doing all of your own copywriting. In that case, you’re a bad ass. But keep in mind the two different personality types we see in CEO’s vs. writers (especially freelancers).
Your typical entrepreneur has a mind focused on building a company and keeping it growing day after day. At the very least, they have their elevator pitch down. But out of the dozens of facets of running a business, compartmentalizing and engineering a convincing argument in writing (aka copywriting that converts readers into buyers) can be a painstaking and time-consuming process.
Copywriters spend all day every day fine-tuning and strategizing. They empathize with teams behind products and services, and the best of the best show consumers how products and services will benefit them.
Of course, like with a piece of art, there comes a time to call every project finished. But through all of my writing projects, there’s been one general rule of thumb that I can count on, and that is - the more time you take, the better the copy will be.
So if you’re sacrificing your business hours to hunch over a keyboard and spend hours searching for the perfect words, then you might want to consider hiring a writer. Do your research to find which writers love collaborating, and which ones prefer their creative freedom. There are excellent versions of both, and everything in between.
Remember: Good writers should ask good questions. Somewhat personal questions about the emotion, the desire, the aspirations behind a CEO’s motivations to contribute to the world. Because that’s what entrepreneurs do. They create things that make the world a better place and are rewarded for doing so with large amounts of capital.
That’s the dream right?
Fire the agency lined with red tape and run by old-heads who insist on using methods from the Mad Men era. Your writer should be one of your closest thought-partners and creative collaborators.
Ironing out a strong piece of copy with a reliable and receptive writer can even hone the CEO’s idea of their own company and light unseen pathways into the future of the business. That one is particularly cool to watch.
Cut yourself a break an hire a writer that will get on board with your mission here.
