How Writing Helped Bezos Skyrocket
What is the path that a product takes before it is made widely available on supermarket shelves?
While its true that most items at your local Target or Walmart are literally owned by the same ten companies, before they were bought out by Kellog’s or Johnson & Johnson, they were probably a locally or family owned product that stood out amongst competitors. But how?
One may initially think, “Oh, they obviously crafted a winning product!” But if you’ve spent enough time and money in those freshly waxed aisles, you know that not every product on the shelf is of a high quality.
One of the major keys (if not number one) is catching, and holding, the consumer’s attention in your marketing from your packaging to your social media pages. In today's blisteringly fast-paced business world, effective communication is essential. With so much information being exchanged constantly, it's easy for messages to get lost or misunderstood.
That's why having a skilled writer on your team is crucial. And, as it turns out, one of the world's most successful business leaders agrees.
Jeff Bezos, the founder and former CEO of Amazon, is a firm believer in the power of clear and effective writing. He's known for his "two-pizza team" rule, which suggests that teams should be small enough to be fed with two pizzas and should communicate effectively through writing. This idea may seem silly at first, but it's rooted in a fundamental truth: clear writing leads to clear thinking, and clear thinking leads to better decision-making.
Do you see where I’m going with this?
Now, I’m not the biggest fan of many of Jeffrey’s decisions. But Bezos doesn't just talk the talk when it comes to writing. He also walks the walk. He took a hands-on approach to writing at Amazon, often providing feedback and edits to documents himself.
He's even been known to write his own press releases and customer emails. By taking an active role in the writing process, Bezos shows that he understands the importance of effective communication and isn't afraid to get his hands dirty to make sure it happens.
So, what does all of this mean for businesses looking to succeed in today's market? Because most CEOs are not “dedicated to the craft” writers, It means that having a skilled copywriter on your team is essential. Whether you're crafting marketing materials, writing customer emails, or creating internal documents, the words you use and how you use them can make all the difference in how your message and product is received.
A good copywriter will not only ensure that your message is clear and effective, but they'll also help you to maintain high standards in your communication across the board.
And it's not just about the words themselves. It's about the tone, the style, and the overall message that you're conveying. A skilled copywriter knows how to craft messages that resonate with your audience, whether you're speaking to customers, investors, or employees.
They can help you to develop a unique brand voice that sets you apart from your competitors and makes your message more memorable.
In today's world, where information overload is a constant challenge, clear and effective communication is more important than ever. By emphasizing the importance of writing and high standards, Jeff Bezos has shown that he understands this better than most.
And by following his lead and investing in skilled copywriters, businesses can ensure that their messages are not only heard, but understood and acted upon.
So the next time you're thinking about your business's communication strategy, remember: writers are essential to your success.
-Aaron D.
